SKYY Vodka
SKYY Vodka
About
Client
SKYY Vodka
Role
Art & Copy
Project
Pitch Campaign
Year
2022
Client
SKYY Vodka
Role
Art & Copy
Project
Pitch Campaign
Year
2022
Client
SKYY Vodka
Role
Art & Copy
Project
Pitch Campaign
Year
2022
Process
(01)
The Strategy
In the world of spirits, the story lives in the space between brand and bottle. SKYY had already mastered its look — its iconic blue silhouette — but its message was still surface-level. What does "mineral-distilled" mean beyond the glass? The answer wasn’t purity, but possibility. Minerals made SKYY the perfect mixer. It's the vodka that plays well with others because it already has character of its own.
(01)
The Strategy
In the world of spirits, the story lives in the space between brand and bottle. SKYY had already mastered its look — its iconic blue silhouette — but its message was still surface-level. What does "mineral-distilled" mean beyond the glass? The answer wasn’t purity, but possibility. Minerals made SKYY the perfect mixer. It's the vodka that plays well with others because it already has character of its own.
(01)
The Strategy
In the world of spirits, the story lives in the space between brand and bottle. SKYY had already mastered its look — its iconic blue silhouette — but its message was still surface-level. What does "mineral-distilled" mean beyond the glass? The answer wasn’t purity, but possibility. Minerals made SKYY the perfect mixer. It's the vodka that plays well with others because it already has character of its own.
(02)
The Creative: Copywriting
We transformed a product truth into a human one. If the drink is pure, the person doesn’t have to be. “Character” became both ingredient and invitation. It's a way to say SKYY isn’t just what you pour, it’s what you bring. My line “Add a splash of character” captured the balance between style and substance, between being refined and being real.
(02)
The Creative: Copywriting
We transformed a product truth into a human one. If the drink is pure, the person doesn’t have to be. “Character” became both ingredient and invitation. It's a way to say SKYY isn’t just what you pour, it’s what you bring. My line “Add a splash of character” captured the balance between style and substance, between being refined and being real.
(02)
The Creative: Copywriting
We transformed a product truth into a human one. If the drink is pure, the person doesn’t have to be. “Character” became both ingredient and invitation. It's a way to say SKYY isn’t just what you pour, it’s what you bring. My line “Add a splash of character” captured the balance between style and substance, between being refined and being real.
(03)
The Creative: Art Direction
Led by design veteran Dru Jennett, the visuals built a world where refinement meets personality. Bold blue forms echoed the bottle’s contours. Portraits celebrated people who wear their stories openly, set against textures that felt lived-in but elegant. Each frame mixed cool minimalism with a wink of human eccentricity. Just the way SKYY likes it.
(03)
The Creative: Art Direction
Led by design veteran Dru Jennett, the visuals built a world where refinement meets personality. Bold blue forms echoed the bottle’s contours. Portraits celebrated people who wear their stories openly, set against textures that felt lived-in but elegant. Each frame mixed cool minimalism with a wink of human eccentricity. Just the way SKYY likes it.
(03)
The Creative: Art Direction
Led by design veteran Dru Jennett, the visuals built a world where refinement meets personality. Bold blue forms echoed the bottle’s contours. Portraits celebrated people who wear their stories openly, set against textures that felt lived-in but elegant. Each frame mixed cool minimalism with a wink of human eccentricity. Just the way SKYY likes it.
(04)
Result
We reframed SKYY from a vodka defined by purity to one defined by people. The work injected warmth, wit, and modern sophistication into a brand ready to rediscover its voice. The campaign never launched, but it remains one of my favorite exercises in elevating a product truth into a brand POV. Agency: DDB Chicago
(04)
Result
We reframed SKYY from a vodka defined by purity to one defined by people. The work injected warmth, wit, and modern sophistication into a brand ready to rediscover its voice. The campaign never launched, but it remains one of my favorite exercises in elevating a product truth into a brand POV. Agency: DDB Chicago
(04)
Result
We reframed SKYY from a vodka defined by purity to one defined by people. The work injected warmth, wit, and modern sophistication into a brand ready to rediscover its voice. The campaign never launched, but it remains one of my favorite exercises in elevating a product truth into a brand POV. Agency: DDB Chicago
