Love, Your Mind
Love, Your Mind
About
Partner
Ad Council
Role
Copywriter, VO Talent
Project
PSA Campaign
Year
2024
Partner
Ad Council
Role
Copywriter, VO Talent
Project
PSA Campaign
Year
2024
Partner
Ad Council
Role
Copywriter, VO Talent
Project
PSA Campaign
Year
2024
Process
(01)
Problem
Millions of adults in the U.S. face mental health challenges but persistent stigma, especially among men, keeps significant audiences from acknowledging their internal struggles or seeking support, leaving mental health deprioritized and misunderstood.
(01)
Problem
Millions of adults in the U.S. face mental health challenges but persistent stigma, especially among men, keeps significant audiences from acknowledging their internal struggles or seeking support, leaving mental health deprioritized and misunderstood.
(01)
Problem
Millions of adults in the U.S. face mental health challenges but persistent stigma, especially among men, keeps significant audiences from acknowledging their internal struggles or seeking support, leaving mental health deprioritized and misunderstood.
(02)
Idea
We reframed men's mental health as a strength rather than a weakness by pairing a poetic short film with a broader PSA campaign that makes inner experience visible and emotionally intelligible, encouraging care and action in audiences conditioned to stay silent.
(02)
Idea
We reframed men's mental health as a strength rather than a weakness by pairing a poetic short film with a broader PSA campaign that makes inner experience visible and emotionally intelligible, encouraging care and action in audiences conditioned to stay silent.
(02)
Idea
We reframed men's mental health as a strength rather than a weakness by pairing a poetic short film with a broader PSA campaign that makes inner experience visible and emotionally intelligible, encouraging care and action in audiences conditioned to stay silent.
(03)
Execution
To enter this cultural intervention for the Effie Awards, I authored the strategic narrative that articulated the campaign’s impact, framed the work for effectiveness evaluation, and delivered the voiceover for the submission film with FCB, positioning the creative’s role in shifting perceptions at scale and driving measurable engagement. We won a Silver Effie in the Non-Profit category.
(03)
Execution
To enter this cultural intervention for the Effie Awards, I authored the strategic narrative that articulated the campaign’s impact, framed the work for effectiveness evaluation, and delivered the voiceover for the submission film with FCB, positioning the creative’s role in shifting perceptions at scale and driving measurable engagement. We won a Silver Effie in the Non-Profit category.
(03)
Execution
To enter this cultural intervention for the Effie Awards, I authored the strategic narrative that articulated the campaign’s impact, framed the work for effectiveness evaluation, and delivered the voiceover for the submission film with FCB, positioning the creative’s role in shifting perceptions at scale and driving measurable engagement. We won a Silver Effie in the Non-Profit category.
