I build businesses and brands as a

Strategist
&Copywriter.

A cartoonized version of Jay Towns.

Available for Projects

Latest Projects

Humor Resources is un-f*cking corporate training.

Brand Strategy & Copywriting

360 campaign for Qulipta, the Forget-You-Get Migraine medicine.

Campaign Copywriting

Chicago's social club for ambitious founders and creatives. Yes, they do dinners too.

Brand Design & Copywriting

Fintech startup helping entrepreneurs with their finance processes.

UX Strategy

Repositioning Creative Arts Department from the inside out.

Marketing Strategy & Copywriting
Services
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Campaign Development

I turn strategy into story systems, developing brand campaigns and creative assets that speak with clarity, change behavior, and scale across platforms.

Copywriting | Narrative Development | Campaign Concepting

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Brand Design

I help brand show up with clarity and conviction by designing brand systems that do more than just look good. But like, they also look good.


Visual Identity | Brand Messaging | Web Design

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Marketing Strategy

I connect brands to behavior, ensuring every message, moment, and medium reflects a voice people trust and a strategy that performs.

Content Strategy | Competitive Analysis | Positioning

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Creative Consulting

I serve as a strategic creative partner for founders, agencies, and growing teams. Whether you’re scaling, pivoting, or launching, I help you turn creative chaos into brand clarity.

Hourly | Project | Retainer

Testimonials

"Jay is a rockstar creative who asks smart questions to get to the heart of a problem and develops ideas that go beyond any single channel or format. As both a creative and a creator, he brings a unique perspective, understanding what people care about and crafting work that truly resonates. You couldn’t ask for a better creative partner!"

Anca Rhone

Group Strategy Director @ DDB Chicago

"Jay came on board to help dial in our brand, and his meticulous approach to language and strategy made all the difference. He built a sustainable content strategy, refined our voice for consistency, and ensured our website truly reflected who we are. Plus, he’s a joy to work with—diligent, insightful, and never takes himself too seriously."

Trenton Laffoon

Founder @ Creative Arts Dept

"Jay's eagerness and ability push creative thinking made him stand out at DDB, often using his own experiences to challenge the status quo. He’s the kind of talent who goes beyond his role, whether it’s crafting a strategy, jumping into production, or even recording a musical track to sell an idea. A true unicorn—fearless under pressure and an instant shot of quality to the arm of any team."

John Rekoumis

Senior Copywriter @ DDB Chicago

*Insert Your Brand Here*

"Jay changed my business and my life. But mostly my business."

Future Client

Growing Your Business

Contact

Let's Collaborate

I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, reposition your company, or create engaging digital content, I'm here to help bring your vision to life.

A cartoonized version of Jay Towns.