Humor Resources
Humor Resources
About
Client
Humor Resources
Role
Creative Strategist
Project
Brand Launch
Year
2025
Client
Humor Resources
Role
Creative Strategist
Project
Brand Launch
Year
2025
Client
Humor Resources
Role
Creative Strategist
Project
Brand Launch
Year
2025
Process
(01)
Strategic Exploration
The $120B corporate training market is crowded with “fun” workshops and gamified culture hacks. What Humor Resources (then Creative Corporates) had was real credibility, like performers from Blue Man Group and the national comedy circuit with tech sales backgrounds. By reframing their communicative expertise through an employee engagement lens, we positioned them not as entertainers, but as culture-enhancers using laughter to build trust and connection where slide decks failed.
(01)
Strategic Exploration
The $120B corporate training market is crowded with “fun” workshops and gamified culture hacks. What Humor Resources (then Creative Corporates) had was real credibility, like performers from Blue Man Group and the national comedy circuit with tech sales backgrounds. By reframing their communicative expertise through an employee engagement lens, we positioned them not as entertainers, but as culture-enhancers using laughter to build trust and connection where slide decks failed.
(01)
Strategic Exploration
The $120B corporate training market is crowded with “fun” workshops and gamified culture hacks. What Humor Resources (then Creative Corporates) had was real credibility, like performers from Blue Man Group and the national comedy circuit with tech sales backgrounds. By reframing their communicative expertise through an employee engagement lens, we positioned them not as entertainers, but as culture-enhancers using laughter to build trust and connection where slide decks failed.
(02)
Insight
When used intentionally, humor creates psychological safety, which is the gateway to trust, creativity, and belonging. We identified “Belonging ROI” as the brand’s emotional currency — proof that laughter is a silver bullet that bonds people, increases individual performance, and decreases employee turnover.
(02)
Insight
When used intentionally, humor creates psychological safety, which is the gateway to trust, creativity, and belonging. We identified “Belonging ROI” as the brand’s emotional currency — proof that laughter is a silver bullet that bonds people, increases individual performance, and decreases employee turnover.
(02)
Insight
When used intentionally, humor creates psychological safety, which is the gateway to trust, creativity, and belonging. We identified “Belonging ROI” as the brand’s emotional currency — proof that laughter is a silver bullet that bonds people, increases individual performance, and decreases employee turnover.
(03)
Idea
I rebranded Creative Corporates to Humor Resources, bringing their core benefit and departmental function to the forefront. The identity system balanced satire and sophistication: a mix of bold color, clean typography, and “playful propaganda." I developed the strategic narrative, brand voice, and messaging system, reorganized offerings around measurable emotional outcomes, and partnered with Art Director Tessa Cohen on creative direction and design to bring the story to life.
(03)
Idea
I rebranded Creative Corporates to Humor Resources, bringing their core benefit and departmental function to the forefront. The identity system balanced satire and sophistication: a mix of bold color, clean typography, and “playful propaganda." I developed the strategic narrative, brand voice, and messaging system, reorganized offerings around measurable emotional outcomes, and partnered with Art Director Tessa Cohen on creative direction and design to bring the story to life.
(03)
Idea
I rebranded Creative Corporates to Humor Resources, bringing their core benefit and departmental function to the forefront. The identity system balanced satire and sophistication: a mix of bold color, clean typography, and “playful propaganda." I developed the strategic narrative, brand voice, and messaging system, reorganized offerings around measurable emotional outcomes, and partnered with Art Director Tessa Cohen on creative direction and design to bring the story to life.
(04)
Result
Humor Resources emerged with a distinct position and modern voice that reframed humor from entertainment to enterprise strategy. Since launch, the brand has partnered with Zoom, Figma, GoDaddy, ULine, Movable Ink, and a Fortune 500 bank.
(04)
Result
Humor Resources emerged with a distinct position and modern voice that reframed humor from entertainment to enterprise strategy. Since launch, the brand has partnered with Zoom, Figma, GoDaddy, ULine, Movable Ink, and a Fortune 500 bank.
(04)
Result
Humor Resources emerged with a distinct position and modern voice that reframed humor from entertainment to enterprise strategy. Since launch, the brand has partnered with Zoom, Figma, GoDaddy, ULine, Movable Ink, and a Fortune 500 bank.
