Jay Towns

Strategist & Copywriter

Approach

My Philosophy

At the core of every brand is a story.
But stories aren't remembered for existing. They're remembered because they're believed.
To be believed, a story must be compelling.
To be compelling, it must be crafted with insight, style, and intent.
The craft begins with a truth—cultural, behavioral, or emotional.
Insight fuels meaning, style earns attention.
When insight meets instinct, branding becomes beauty.
Not as decoration. But with purpose.
Once you've done the work of finding the story,
Let the story do the work. The rest will come.‍

6

YEARS EXPERIENCE

22

CLIENTS SERVICED

$15MM+

SOLUTIONS SOLD

$300MM+

VALUE CREATED

Story

My Story

I’ve always been drawn to the idea economy.
From stage to studio to C-suite, I’m naturally drawn to the line where art meets leverage.
I launched my first company Jay Towns Photography at 17, where I learned how to sell my creativity.
In college, I signed with Stewart Talent and brought those instincts to the stage and the screen.
Built an audience on YouTube. Released music on Spotify.
Then sharpened it all in the agency world—first at DDB, now at FCB—creating brand campaigns that drive growth, win business, and change behavior.
Freelance consulting showed me that my creative lens could help others achieve their vision.
And my work with Outlier reminds me that AI can amplify creativity when used correctly.
At every turn, I’ve seen the same truth: Story above all.
What’s next? Not sure.
But I'm still curious as ever. Now with a playbook.

Software

My Tech Stack

‍Design: Adobe Creative Cloud, Figma, Webflow, Framer, Canva, Wix, Squarespace
Ops: Microsoft Office, Google Suite, Notion, Asana, Workfront, Hubspot, Salesforce
GenAI: LLMs (GPT, Claude, Gemini, Grok), Research (Perplexity, NotebookLM), Visuals (Midjourney, DALL·E, Runway)
AI Product Agents: Cursor, Replit, Lovable, Gumloop

Services

Campaign Development

I turn strategy into story systems, developing brand campaigns and creative assets that speak with clarity, change behavior, and scale across platforms.

Copywriting | Narrative Development | Campaign Concepting

Brand Design

I help brand show up with clarity and conviction by designing brand systems that do more than just look good. But like, they also look good.

Visual Identity | Brand Messaging | Web Design

Marketing Strategy

I connect brands to behavior, ensuring every message, moment, and medium reflects a voice people trust and a strategy that performs.

Content Strategy | Competitive Analysis | Positioning

Creative Consulting

I serve as a strategic creative partner for founders, agencies, and growing teams. Whether you’re scaling, pivoting, or launching, I help you turn creative chaos into brand clarity.

Hourly | Project | Retainer

Testimonials

"Jay is a rockstar creative who asks smart questions to get to the heart of a problem and develops ideas that go beyond any single channel or format. As both a creative and a creator, he brings a unique perspective, understanding what people care about and crafting work that truly resonates. You couldn’t ask for a better creative partner!"

Anca Rhone

Group Strategy Director @ DDB Chicago

"Jay came on board to help dial in our brand, and his meticulous approach to language and strategy made all the difference. He built a sustainable content strategy, refined our voice for consistency, and ensured our website truly reflected who we are. Plus, he’s a joy to work with—diligent, insightful, and never takes himself too seriously."

Trenton Laffoon

Founder @ Creative Arts Dept

"Jay's eagerness and ability push creative thinking made him stand out at DDB, often using his own experiences to challenge the status quo. He’s the kind of talent who goes beyond his role, whether it’s crafting a strategy, jumping into production, or even recording a musical track to sell an idea. A true unicorn—fearless under pressure and an instant shot of quality to the arm of any team."

John Rekoumis

Senior Copywriter @ DDB Chicago

*Insert Your Brand Here*

"Jay changed my business and my life. But mostly my business."

Future Client

Growing Your Business

Contact

Let's Collaborate

I’m always excited to work on new and challenging projects. Whether you're looking to build a brand from the ground up, reposition your company, or create engaging digital content, I'm here to help bring your vision to life.

Book a Call

Contact