Take Time
Take Time
About
Client
Old Forester
Role
Copywriter
Project
Brand Campaign
Year
2026
Process
(01)
Problem
Old Forester was the first bourbon sold in sealed glass bottles, the first double-barreled bourbon, and the only one sold before, during, and after Prohibition. Most drinkers only know it as a good deal. Old Forester wanted to put its rich history at the forefront of its brand.
(01)
Problem
Old Forester was the first bourbon sold in sealed glass bottles, the first double-barreled bourbon, and the only one sold before, during, and after Prohibition. Most drinkers only know it as a good deal. Old Forester wanted to put its rich history at the forefront of its brand.
(01)
Problem
Old Forester was the first bourbon sold in sealed glass bottles, the first double-barreled bourbon, and the only one sold before, during, and after Prohibition. Most drinkers only know it as a good deal. Old Forester wanted to put its rich history at the forefront of its brand.
(02)
Insight
Every bourbon talks about time. But as the first bottled bourbon, Old Forester has spent 156 years getting better at time than anyone, speeding it up, slowing it down, and bottling it.
(02)
Insight
Every bourbon talks about time. But as the first bottled bourbon, Old Forester has spent 156 years getting better at time than anyone, speeding it up, slowing it down, and bottling it.
(02)
Insight
Every bourbon talks about time. But as the first bottled bourbon, Old Forester has spent 156 years getting better at time than anyone, speeding it up, slowing it down, and bottling it.
(03)
Idea
Take Time. The label becomes a window to a world where everything, including time itself, is savored.
(03)
Idea
Take Time. The label becomes a window to a world where everything, including time itself, is savored.
(03)
Idea
Take Time. The label becomes a window to a world where everything, including time itself, is savored.
(04)
Execution
A :15 film set on a porch at twilight, and :06 cuts that put 1920, 1910, and 86 Proof each inside the frame. Agency: BBDO Chicago Client: Old Forester (Brown-Forman)
(04)
Execution
A :15 film set on a porch at twilight, and :06 cuts that put 1920, 1910, and 86 Proof each inside the frame. Agency: BBDO Chicago Client: Old Forester (Brown-Forman)
(04)
Execution
A :15 film set on a porch at twilight, and :06 cuts that put 1920, 1910, and 86 Proof each inside the frame. Agency: BBDO Chicago Client: Old Forester (Brown-Forman)
