Longer Drink
Longer Drink
About
Client
The Finnish Long Drink
Role
Copywriter, Art Director
Project
Spec Campaign
Year
2026
Process
(01)
Spark
On my way to a concert, I posted an Instagram story holding a Long Drink tallboy with the caption: "@longdrink missed the perfect opportunity to call their tallboys 'longer drink.'" Long Drink's social team replied: "you're so right 😭😭" Well if I'm so right, what are we going to do about it?
(01)
Spark
On my way to a concert, I posted an Instagram story holding a Long Drink tallboy with the caption: "@longdrink missed the perfect opportunity to call their tallboys 'longer drink.'" Long Drink's social team replied: "you're so right 😭😭" Well if I'm so right, what are we going to do about it?
(01)
Spark
On my way to a concert, I posted an Instagram story holding a Long Drink tallboy with the caption: "@longdrink missed the perfect opportunity to call their tallboys 'longer drink.'" Long Drink's social team replied: "you're so right 😭😭" Well if I'm so right, what are we going to do about it?
(02)
Insight
Long Drink already employs a tongue-and-cheek tonality in their advertising and social media. Instead of soft-launching the tallboy, they could double down on what they do best, bringing consumers along for the ride.
(02)
Insight
Long Drink already employs a tongue-and-cheek tonality in their advertising and social media. Instead of soft-launching the tallboy, they could double down on what they do best, bringing consumers along for the ride.
(02)
Insight
Long Drink already employs a tongue-and-cheek tonality in their advertising and social media. Instead of soft-launching the tallboy, they could double down on what they do best, bringing consumers along for the ride.
(03)
Idea
The only thing better than Long Drink is more long drink... Longer Drink.
(03)
Idea
The only thing better than Long Drink is more long drink... Longer Drink.
(03)
Idea
The only thing better than Long Drink is more long drink... Longer Drink.
(04)
Execution
I developed a full spec OOH campaign to bring long drink's new product the hype it deserves.
(04)
Execution
I developed a full spec OOH campaign to bring long drink's new product the hype it deserves.
(04)
Execution
I developed a full spec OOH campaign to bring long drink's new product the hype it deserves.
