Lawless Forge
Lawless Forge
About
Client
Lawless Forge
Role
Photographer, Creative Director
Project
Brand Launch
Year
2021
Process
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
