Lawless Forge
Lawless Forge
About
Client
Lawless Forge
Role
Photographer, Creative Director
Project
Brand Launch
Year
2021
Client
Lawless Forge
Role
Photographer, Creative Director
Project
Brand Launch
Year
2021
Client
Lawless Forge
Role
Photographer, Creative Director
Project
Brand Launch
Year
2021
Process
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(01)
The Context
Lawless Forge is a craft-driven brand that provides blacksmithing experiences for groups of all sizes. I partnered with Brand Designer Ben Yost to bring this brand to life, culminating in a photoshoot for a new product launch.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(02)
The Insight
Many modern brands aestheticize toughness without earning it. Lawless needed to feel forged — imperfect, intentional, and grounded in hard labor.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(03)
The Process
With a core message built around materiality and grit, every branded element had to feel worked, not styled. From the typography to the photography, we developed a world that felt authentic to the brand's mission.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
(04)
The Result
We delivered a cohesive brand identity that reflected the ethos of the work itself. Lawless Forge launched with a visual and verbal system that felt authentic, durable, and distinct.
