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Jiffy Lube Social Messaging

Role: Copywriter

Jiffy Lube wanted to reach the right customers in the right place - using language they would authentically engage with. With each platform servicing a different native user archetype, the messaging on each platform takes this into consideration.

I developed distinct copy language for each platform that both speaks to the platform user in a native tone and accounts for that user's place in the funnel.

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