Context

Creative Arts Department (CAD) was the brainchild of a pastor with design skills doing ad hoc creative work for nonprofits with low clarity, low margins, and limited joy. The brand identity was fragmented across channels and conversations.

Insight

Nonprofit leaders want to work with people who understand their language, constraints, and vision. Trenton, the founder, didn’t just serve nonprofit leaders, he was one of them. This is his competitive advantage.

Idea

Reframe CAD as a creative thought partner, not a task-taker.

We positioned the brand around a core mission:“We help nonprofit leaders clarify and pursue their vision.”

Execution

Through a social audit and qualitative interviews, I identified a messaging gap between Trenton’s capabilities and how he was perceived. I built a full brand system to close it:

• Brand audit and strategic reframing
• Content planning across web, social, and newsletter
• Website redesign and storytelling-driven sales enablement

Impact

Within our 6-month engagement:

• +250% engagement on instagram and facebook
• +1600% brand reach on LinkedIn
• +35% conversions via initial call
• +70% gross margin increase

CAD is now positioned as a go-to creative partner for mission-led founders, not just a design vendor.