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Cue the Curves

Project Type |

Product Demo Video

Date |

August 2022

Role |

Creative Director, Executive Producer, Director of Photography

Cue the Curves is an online platform that empowers plus-size women to take control of their relationship with style by offering access to brands and inspiration in a safe and supportive environment. With interest mounting in the Chicagoland area and further testing through TechStars Chicago, the time came for the first visual of the official platform to be launched. The ask: Deliver a 1-minute video that synthesizes the human essence of the issue with the agility of the technology.

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